Information

Tender reference number	SMART 2015/0046.
Title	Study on a marketing plan to stimulate the take-up of eID and trust services for the digital single market - SMART 2015/0046.
Description	The objective of the study is to investigate the economic potentials of e-identification and trust services (eID and eTSs) in a fully integrated digital single market at EU level (including e-government) and also taking the international dimension inherent to trust services.To that end the study will, as far as possible with the available budget, carry out a market analysis and then yield a marketing plan aiming at stimulating the take-up of eID and trust services to their maximal capability. The study should investigate at least market segmentation, value proposition, channels, packaging, delivery using the usual approach and methodology for a marketing study. It includes a marketing plan for public administrations in the EU to promote e-government services using eID and eTSs.However, the contractor should validate its findings with 1 or more channel partners. It should have the capacity to engage key stakeholders (beyond sending them a questionnaire) because the stakeholders that should be stimulated should have the possibility to contribute with their own experience on market segmentation, value proposition, etc. In particular, the contractor will need to liaise with DG Informatics' CEF Stakeholder Management Office on potential stakeholders for CEF DSI building blocks as well as with the e-SENS project consortium.Finally, the study should then deliver a set of examples/templates for take-up.
Contract type	Services
Procedure type	Open procedure
Status	Closed
Published on TED
Award method	N/A

Milestones

TED publication date	14/07/2015 00:00
Time limit for receipt of requests for documents or accessing documents	N/A
Question deadline	N/A
Answer deadline	N/A
Time limit for receipt of tenders	04/09/2015 16:00
Conditions for opening tenders (date)	21/09/2015 15:00

Lots

The call for tenders has no lots.

Notices

Reference	Notice type	Publication date
2015/S 133-244629	Contract notice	14/07/2015 00:00